About Us


Robert B. Ritter Jr.
Robert B. Ritter, Jr.

InsMark is a financial software company founded in 1983 by Robert B. Ritter, Jr., (first recipient of the Robert B. Ritter, Jr. Forum 400 Lifetime Achievement Award) with the goal of providing financial advisors and life producers with software tools to help them educate their clients on options using comparative mathematical analysis ("A" vs "B").

InsMark has been sponsored by more than 100 insurance companies, and its software products have been licensed by over 20,000 advisors and life insurance producers.